About us

We create places men come back to for more than just a haircut. The XY – a modern barbershop with Ukrainian roots that has been working in Spain for more than two years and is now growing across the country through a partner network. We bring together the barber’s craft, a European standard of service, our own style, and an already proven system for opening and running a location – but every chair still carries that same attention to detail that makes people want to come back.

The mission of The XY

The XY – a new chapter for the brand, not a new brand starting from zero. The team, the experience, the quality, and the clients who’ve trusted us for a long time have stayed with us – they simply grew alongside us, from a local project into a brand with its own character. Our Ukrainian roots aren’t a line on a business card for us, but a habit: doing everything carefully, keeping your word, respecting the client, and not shying away from work where it would be easier to go faster and worse. That habit is exactly what holds together a team that no longer fits inside a single city, but still recognizes its clients by face.

• Craft – not a mechanical, assembly-line service, but precision and attention to detail in every cut.
• Respect – the small things: showing up on time, listening to what a client asks for, fixing a mistake, keeping your word.
• Atmosphere – the light, the music, the pace of work, and how the team carries itself, which is why The XY feels more like a men’s club than a salon running on a schedule.
• Honesty – we don’t promise easy results and speak plainly about what actually determines the quality of the work.
• Growth – when every new location doesn’t dilute what already exists, but strengthens it.

Our advantages

The XY doesn’t copy someone else’s model for the Spanish market – we work here every day, we see the seasonality, the competition, the quirks of each location, and what actually matters to a client in any given Spanish city. The team keeps growing in its craft: it goes through specialized training and holds to the same standards no matter which city the barbershop is in. At the same time, the service stays fairly priced, the atmosphere stays that of a men’s club rather than an assembly line, and the approach to each client stays just as personal, as if there were still only one barbershop, even now that there are several.

The XY – a brand with character that keeps growing in Spain while following one principle: quality and attention to the client matter more than speed. We grow in a way that makes every new The XY location feel just as familiar as the first one.