Open your own THE XY

A barbershop with character.
A brand with a system.

14–20 months of estimated payback

2.5% royalty on turnover

I want to become a partner See the model

WHAT WE BELIEVE

Five principles that define how we work, take care of the client, and grow THE XY.

CRAFT

Precision, experience, taste, and attention to every detail of the work.

RESPECT

Listening to the client, keeping our word, and taking care of every detail of the service.

ATMOSPHERE

Light, music, cleanliness, pace, and the team shape the feel of every THE XY.

HONESTY

We don’t promise easy money. We offer experience, a system, a brand, and support.

GROWTH

Every new THE XY should strengthen the brand, not water down its identity.

THE XY BARBERSHOP / SPAIN

KNOWING THE MARKET CHANGES THE MODEL.

THE XY already operates in Spain and knows the market it’s growing in from the inside.

Clients, seasonality, competition, locations, Google Maps, reviews, and day-to-day operations are all part of our local experience.

YOU DON’T START FROM ZERO.

CLIENT

Direct knowledge of the audience and what they expect.

SEASONALITY

Real experience of how the market behaves throughout the year.

COMPETITION

Watching the surroundings and the conditions of the local market.

LOCATION

Attention to the specific features of each spot.

GOOGLE MAPS

The digital environment is also part of local positioning.

REVIEWS

How the client perceives the brand is part of the brand experience.

WHAT YOU GET

Along with the brand, you get a complete system to open, run, and grow your THE XY.

BRAND AND CONCEPT

Access to the THE XY concept, brand identity, and the standards needed to deliver a consistent experience from day one.

LAUNCH AND OPERATIONS

An opening system, launch sequence, defined responsibilities, procedures, and checklists to keep things running smoothly.

CHOOSING A LOCATION

Support analyzing the area, foot traffic, competition, visibility, storefront, and the location’s potential.

MARKETING AND VISIBILITY

Google Maps, social media, content, reviews, launch campaigns, and ongoing actions to stay visible.

TRAINING

Training for barbers and management alike: technique, service, communication, cleanliness, discipline, and standards.

MANAGEMENT AND CRM

A booking system, client database, reminders, repeat visits, analytics, workload, and results.

QUALITY CONTROL

Standards monitoring and reviews that protect the quality of the brand, the service, and the experience.

GROWTH SYSTEM

A structure built to develop and grow the business alongside THE XY, well beyond opening day.

ITEM

AMOUNT

WHAT’S INCLUDED

FIRST THE XY Entry fee

€10,000

Entry fee for the partner’s first barbershop in the THE XY network.

EACH ADDITIONAL THE XY Scaling within the network

€6,000

Entry fee for the second and every following barbershop from the same partner.

ROYALTY Brand support

2.5%

Royalty on turnover as part of ongoing brand support.

MARKETING Promotion and local support

€500 / MONTH

Monthly contribution toward brand promotion and local marketing support.

START

DECISION

The start of the THE XY project and choosing the barbershop format.

OPENING

2 – 4 MONTHS

LAUNCH

Estimated time to prepare and open the new barbershop.

PAYBACK

14 – 20 MONTHS

ESTIMATED PAYBACK

The estimated payback horizon for the investment, as presented in the model.

01 FORMAT

COMPACT

€30,000–50,000

4–6 work stations

A format designed to run THE XY on a more compact scale.

02 FORMAT

STANDARD

€35,000–60,000

5–7 work stations

The network’s core format, built for full-scale operation.

CORE FORMAT

03 FORMAT

FLAGSHIP

€40,000–65,000

6–8 work stations

A higher-capacity format for larger-scale projects.

Want to find out which format fits your project best?

TALK TO THE XY